NBA superstar James Harden launches wine label

NBA superstar James Harden teams up with Accolade Wines to release his first signature wine, J-Harden. The J-Harden Cabernet Sauvignon is available to purchase in Ontario through the LCBO e-commerce platform as well as in Saskatchewan and Manitoba. It costs $22.95.

“My entrance into the wine game is much bigger than just having my own label,” said Harden. “I have always seen the wine industry as a closed-door environment. Through my partnership with Accolade and the release of J-Harden, my goal is to make a high-quality product that can be enjoyed by Canadians at a reasonable price. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do.”

Combining his love for fashion, art, style, and wine, Harden worked closely with the Accolade Wines team to offer his input on the taste, look, and feel to match his personality. Harden added that his wine will be “smooth, full-bodied, and jammy.”

“We share James’ passion for making the wine industry more accessible,” said Sylvie Levesque, general manager Canada at Accolade Wines. “James brings so much positive energy and a high level of enthusiasm to this partnership that will be felt by anyone who picks up a bottle of J-Harden.”